School guides · 2026-27
Northwestern Kellogg
The essay prompts, word limits and deadlines for 2026-27, and what Northwestern Kellogg says it looks for. Always check the official site before you submit.
Essays
Pivotal moments and contribution
550 wordsPart I: An MBA is a significant investment of time, energy and resources, and the decision to pursue one deserves serious reflection. Tell us about the pivotal experiences and decisions that have brought you to this moment in your career, how they have shaped your ambitions, and why now is the right time to take this next step. Part II: Now turn the lens outward: beyond what you hope to gain, what do you hope to contribute to the students who will learn alongside you? (550 words total for both parts)
Video essay
VideoAnswer five short video questions, each in up to one minute after a brief moment to think. Plan about 30 minutes including setup. The video is due 96 hours after the application deadline. Practice questions can be repeated; the official answers cannot be re-done.
Reapplicant essay
250 words · optionalHow have you grown or changed personally and professionally since you previously applied and what steps have you taken to become the strongest candidate you can be?
Deadlines
| R1 | September 9, 2026 |
|---|---|
| R2 | January 6, 2027 |
| R3 | March 31, 2027 |
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Sources
Last checked November 7, 2026. Storylode is not affiliated with Kellogg School of Management, Northwestern University.